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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough … (Marketing/Sales/Advertising & Promotion) PDF




by Anthony Ulwick : What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough … (Marketing/Sales/Advertising & Promotion)

ISBN : # | Date : 2005-09-06

Description :

PDF-2b134 | A world-renowned innovation guru explains practices that result in breakthrough innovations “Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.”-Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm–that is, using customer “requirements” to guide growth and innovation. … What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough … (Marketing/Sales/Advertising & Promotion)


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[Pub.28grD] What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough … (Marketing/Sales/Advertising & Promotion) PDF | by Anthony Ulwick


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Emotion Marketing: The Hallmark Way of Winning Customers for Life PDF




by Scott Robinette : Emotion Marketing: The Hallmark Way of Winning Customers for Life

ISBN : #0071364145 | Date : 2000-12-30

Description :

PDF-93179 | To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture―the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy ca… Emotion Marketing: The Hallmark Way of Winning Customers for Life


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Emotion Marketing: The Hallmark Way of Winning Customers for Life by by Scott Robinette

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New Media Marketing: Re-inventing New Avenues PDF




by A. Shameem : New Media Marketing: Re-inventing New Avenues

ISBN : #8174467297 | Date : 2009-04-27

Description :

PDF-d4370 | New Media Marketing is relatively a new concept used by businesses for developing a mobile platform or an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Customers are more inclined to believe the… New Media Marketing: Re-inventing New Avenues


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[Pub.33PLE] New Media Marketing: Re-inventing New Avenues PDF | by A. Shameem


New Media Marketing: Re-inventing New Avenues by by A. Shameem

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I Need a Killer Press Release–Now What???: A Guide to Online PR PDF




by Janet Meiners Thaeler : I Need a Killer Press Release–Now What???: A Guide to Online PR

ISBN : #1600051545 | Date : 2009-09-08

Description :

PDF-f7866 | If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you. Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. ‘I Need a Killer Press Release–Now What???’ is filled with use… I Need a Killer Press Release–Now What???: A Guide to Online PR


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I Need a Killer Press Release–Now What???: A Guide to Online PR by by Janet Meiners Thaeler

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Valuation Intangible Assets Exploration Entrepreneurship PDF Ff099a483

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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) PDF




by Philipp Sandner : The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)

ISBN : #3834917745 | Date : 2009-10-08

Description :

PDF-f9273 | Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from … The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)


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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) by by Philipp Sandner

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Web Exzellenz Commerce Innovation Transformation Handel PDF 0b0f11d42

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Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition) PDF




: Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)

ISBN : #3834917540 | Date : 2010-04-15

Description :

PDF-84183 | E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen. Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Ot… Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)


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Handbuch für Kaufleute (German Edition) PDF




: Handbuch für Kaufleute (German Edition)

ISBN : #340999114X | Date : 1991-01-01

Description :

PDF-069b9 | Vorwort Unser Wissen hat sich in immer kürzeren Zeitabständen verdoppelt. Wo früher eine entsprechende Erkenntnis lOOJahre(z. B. von ISOObis 1900)inAnspruchnahm, wirdheute der gleiche Zuwachs an Wissen und Erkenntnissen in weniger als 10 Jahren bewirkt. Dies gilt auf dem technologischen Terrain, erfaßt indes auch andere Gebiete, nicht zuletzt vorrangig das kaufmännische Wissen. Hieraus erwäc… Handbuch für Kaufleute (German Edition)


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Personality Not Included Companies Authenticity PDF 4057dc5ed

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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki PDF




by Rohit Bhargava : Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

ISBN : #0071545212 | Date : 2008-05-01

Description :

PDF-1be5e | The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how succ… Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki


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[Pub.95MMx] Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki PDF | by Rohit Bhargava


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Making Social Technologies Work: Leveraging the Power and Managing Perils of Social Technologies in Business (Palgrave Pocket Consultants) PDF




by Ronan Gruenbaum : Making Social Technologies Work: Leveraging the Power and Managing Perils of Social Technologies in Business (Palgrave Pocket Consultants)

ISBN : #113702481X | Date : 2015-08-28

Description :

PDF-56ab8 | Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business…. Making Social Technologies Work: Leveraging the Power and Managing Perils of Social Technologies in Business (Palgrave Pocket Consultants)


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[Pub.04ytH] Making Social Technologies Work: Leveraging the Power and Managing Perils of Social Technologies in Business (Palgrave Pocket Consultants) PDF | by Ronan Gruenbaum


Making Social Technologies Work: Leveraging the Power and Managing Perils of Social Technologies in Business (Palgrave Pocket Consultants) by by Ronan Gruenbaum

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Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour PDF




by S. Finlay : Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour

ISBN : #0230577040 | Date : 2010-10-27

Description :

PDF-653dc | Every year, financial services organizations make billions of dollars worth of decisions using automated systems. For example, who to give a credit card to and the premium someone should pay for their home insurance. This book explains how the forecasting models, that lie at the heart of these systems, are developed and deployed…. Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour


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Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour by by S. Finlay

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Brandjack Reputation Brand Pirates About PDF 654a69324

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Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : #1137375353 | Date : 2014-05-29

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Marketing Older Consumers Information Development PDF 95dfe192b

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Marketing to Older Consumers: A Handbook of Information for Strategy Development PDF




by George Moschis : Marketing to Older Consumers: A Handbook of Information for Strategy Development

ISBN : #0899307647 | Date : 1992-10-23

Description :

PDF-18ef7 | Marketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant information in several disciplines and need the background to translate it into a decision-making framework. This book systematically organizes information scattered among various fields of scientific inquiry; it interprets and presents information, making it easi… Marketing to Older Consumers: A Handbook of Information for Strategy Development


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Marketing to Older Consumers: A Handbook of Information for Strategy Development by by George Moschis

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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319169726 | Date : 2015-05-20

Description :

PDF-66d3e | ​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.Founded in 1971, the Academy of Marketing Sc… Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Scaling the Tail: Managing Profitable Growth in Emerging Markets PDF




by Seung Ho Park : Scaling the Tail: Managing Profitable Growth in Emerging Markets

ISBN : #1137543531 | Date : 2015-08-06

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PDF-46343 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: “scaling the tail.” This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems…. Scaling the Tail: Managing Profitable Growth in Emerging Markets


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by Norman Sadeh : M-Commerce: Technologies, Services, and Business Models

ISBN : #0471135852 | Date : 2002-04-30

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PDF-81d61 | The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. “m-commerce”) is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and busines… M-Commerce: Technologies, Services, and Business Models


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