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Sport Business in the Global Marketplace (Finance and Capital Markets) PDF




by H. Westerbeek : Sport Business in the Global Marketplace (Finance and Capital Markets)

ISBN : #1349508454 | Date : 2002-10-04

Description :

PDF-667a5 | Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios…. Sport Business in the Global Marketplace (Finance and Capital Markets)


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Financial Cryptography: 8th International Conference, FC 2004, Key West, FL, USA, February 9-12, 2004. Revised Papers (Lecture Notes in Computer Science) PDF




: Financial Cryptography: 8th International Conference, FC 2004, Key West, FL, USA, February 9-12, 2004. Revised Papers (Lecture Notes in Computer Science)

ISBN : #3540224203 | Date : 2004-08-17

Description :

PDF-47a29 | The8thAnnualFinancialCryptographyConferencewasheldduring9-12Feb- ary 2004 in Key West, Florida, USA. The conference was organized by the – ternational Financial Cryptography Association (IFCA). The program committee, which comprised 25 members, reviewed 78 subm- sions, of which only 17 were accepted for presentation at the conference. This year’s conference di?ered some… Financial Cryptography: 8th International Conference, FC 2004, Key West, FL, USA, February 9-12, 2004. Revised Papers (Lecture Notes in Computer Science)


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Financial Cryptography: 8th International Conference, FC 2004, Key West, FL, USA, February 9-12, 2004. Revised Papers (Lecture Notes in Computer Science) by

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Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs PDF




: Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

ISBN : #1137368659 | Date : 2014-09-04

Description :

PDF-d9c07 | Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time…. Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs


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Net Profit Compete Internet Business PDF 504440b5d

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Net Profit: How to Invest and Compete in the Real World of Internet Business PDF




by Peter S. Cohan : Net Profit: How to Invest and Compete in the Real World of Internet Business

ISBN : #0787944769 | Date : 1999-05-15

Description :

PDF-69112 | The recent Internet stock crash has caused investors and managers to throw the baby out with the bath water. The gloom surrounding many publicly traded Internet companies makes objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet-related business? And ho… Net Profit: How to Invest and Compete in the Real World of Internet Business


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The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency PDF




by Liz Crawford : The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

ISBN : #0071787178 | Date : 2012-04-10

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PDF-c7bf7 | GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content–price comparisons, reviews, and even online inventory data–and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers’ attention is soaring, and The … The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency


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by BusinessNews Publishing : Summary: The Art of Social Media: Review and Analysis of Kawasaki and Fitzpatrick’s Book

ISBN : # | Date : 2016-07-20

Description :

PDF-0a635 | The must-read summary of Guy Kawasaki and Peg Fitzpatrick’s book: “The Art of Social Media: Power Tips for Power Users”. This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick’s book “The Art of Social Media” explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so i… Summary: The Art of Social Media: Review and Analysis of Kawasaki and Fitzpatrick’s Book


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Social Media and the Politics of Reportage: The ‘Arab Spring’ PDF




: Social Media and the Politics of Reportage: The ‘Arab Spring’

ISBN : #1137361395 | Date : 2014-09-23

Description :

PDF-0c24e | Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the ‘Arab Spring’…. Social Media and the Politics of Reportage: The ‘Arab Spring’


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New Product Forecasting Applied Approach PDF 4323ea79d

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by Kenneth B. Kahn : New Product Forecasting: An Applied Approach

ISBN : #0765616106 | Date : 2006-07-17

Description :

PDF-9a84d | Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of … New Product Forecasting: An Applied Approach


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New Product Forecasting: An Applied Approach by by Kenneth B. Kahn

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Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition) PDF




by Mischa Seiter : Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition)

ISBN : #3658094583 | Date : 2016-03-12

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PDF-08e03 | Das Buch bietet eine konkrete Anleitung für Unternehmen, wie sie ein Dienstleistungsgeschäft aufbauen und steuern können. Es ist in sieben Handlungsfelder unterteilt. Grundlage sind die Erfahrungen von sechs mehrjährigen Forschungsprojekten zusammen mit mehr als 40 Unternehmen. Die Unternehmen gehören so unterschiedlichen Branchen an wie dem Maschinenbau, dem Automobilbau und der maritimen In… Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition)


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Internationaler E-Commerce: Chancen und Barrieren aus Konsumentensicht (neue betriebswirtschaftliche forschung (nbf)) (German Edition) PDF




by Georg Fassott : Internationaler E-Commerce: Chancen und Barrieren aus Konsumentensicht (neue betriebswirtschaftliche forschung (nbf)) (German Edition)

ISBN : #3835006703 | Date : 2007-03-27

Description :

PDF-85d1a | Georg Fassott untersucht das internationale Konsumentenverhalten im Internet. Hierzu nutzt er Erkenntnisse aus dem Technologie-Akzeptanz-Modell und der Flow-Forschung. Anhand einer Internet- und Telefonbefragung in Deutschland überprüft er sein Modell empirisch. Als Auswertungsverfahren wählt er den Partial-Least-Squares-Strukturvergleichsansatz (PLS). Abschließend erarbeitet er Handlungsempfe… Internationaler E-Commerce: Chancen und Barrieren aus Konsumentensicht (neue betriebswirtschaftliche forschung (nbf)) (German Edition)


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Interaktive WertschB6pfung Kompakt Individualisierung Arbeitsteilung PDF 40b33c61a

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Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition) PDF




by Frank Piller : Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition)

ISBN : #3658175133 | Date : 2017-06-27

Description :

PDF-c971e | Dieses Lehrbuch vermittelt in komprimierter Form die wesentlichen Inhalte des Standardwerkes“ Interaktive Wertschöpfung“ von Ralf Reichwald und Frank Piller. Unternehmerische Wertschöpfung findet heute zunehmend nicht mehr sequentiell im Sinne einer klassischen Wertschöpfungskette statt, sondern interaktiv und iterativ zwischen einem fokalen Unternehmen und externen Mitwirkenden. Vor allem … Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition)


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Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition) by by Frank Piller

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Value Based Pricing Creating Communicating Capturing PDF 1db7759f7

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value PDF




by Harry Macdivitt : Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

ISBN : #0071761683 | Date : 2011-10-10

Description :

PDF-e2e80 | A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more―which is good news for you and your business. Even in today’s global market―with its aggressive competitors, low-cost commodit… Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value


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[Pub.12mFW] Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value PDF | by Harry Macdivitt


Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value by by Harry Macdivitt

This Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and

Taking Down Goliath Strategies Competitors PDF 4b4433063

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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power PDF




by Kevin M. Ryan : Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

ISBN : #1137444207 | Date : 2014-12-09

Description :

PDF-e93c4 | Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it…. Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power


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[Pub.14BAt] Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power PDF | by Kevin M. Ryan


Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power by by Kevin M. Ryan

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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things PDF




by David Norton : Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things

ISBN : #0996941401 | Date : 2016-02-04

Description :

PDF-140b9 | We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first mul… Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things


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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things by by David Norton

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Segmentation Social Marketing Process Application PDF 86c4b26f7

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Segmentation in Social Marketing: Process, Methods and Application PDF




: Segmentation in Social Marketing: Process, Methods and Application

ISBN : #9811018332 | Date : 2016-10-21

Description :

PDF-747e4 | This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately l… Segmentation in Social Marketing: Process, Methods and Application


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